You likely have heard the phrase, “you need to spend money to make money.” I'm not here to argue that from either side but digital marketing has allowed businesses with very small budgets to make a big impression. While it hasn't exactly leveled the playing field, it certainly has helped businesses gain a larger audience with very little investment.

Most of these tools and strategies are free. But it's important to note that when it comes to social media or online advertising, you will have to spend some money. In these situations, it's best to create a very targeted audience for the strongest return on investment. After all, Facebook and other online platforms are very happy to take your money. But if you tell them exactly who it is you want to place your message in front of, you will spend less of it and achieve greater click-throughs...

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